A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. Which deal types will meet their requirements?

  • Open Auction Deal or Programmatic Guaranteed Deal
  • Open Auction Deal or Private Auction Deal
  • Private Auction Deal or Preferred Deal
  • Programmatic Guaranteed Deal or Preferred Deal

The correct answer is:

  • Private Auction Deal or Preferred Deal.

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Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.