A national car dealer is willing to pay extra to advertise their end-of-year sale on some national ratio stations’ homepages. They also want the option to stop the deal at their discretion. Which type of deal should they have with this publisher?

  • Open Auction Deal or Programmatic Guaranteed Deal
  • Programmatic Guaranteed Deal or Preferred Deal
  • Open Auction Deal or Private Auction Deal
  • Private Auction Deal or Preferred Deal

The correct answer is:

  • Private Auction Deal or Preferred Deal.

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Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.