A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

  • a specific pan within the new line
  • all cookware sold on the site
  • all non–stick cookware sold on the site
  • the entire new line of non–stick cookware

The correct answer is:

  • the entire new line of non–stick cookware.

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