A conversion is:

  • By definition when someone makes a purchase after clicking on your ad
  • When someone reaches your landing page after clicking your ad or video
  • Any interaction with your ad that can be measured, like watching a video for a certain length of time
  • An action defined as valuable to your business that someone takes after clicking on your ad

The correct answer is:

  • An action defined as valuable to your business that someone takes after clicking on your ad.