A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

  • Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
  • Include a phone number in the client’s ad’s headline and monitor performance with the mobile clicks-to-call segment
  • Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment
  • Add call extensions to the client’s ads and monitor performance with the top vs. other segment

The correct answer is:

  • Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment.

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