A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
- Optimize for conversions
- Optimize for completions
- Optimize for time spent on screen
- Optimize for clicks
The correct answer is:
- Optimize for completions.
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