A/B testing (split testing) is the process of:
- collecting data and user insights on the performance of online advertising campaigns
- running marketing experiments to see which version of an ad connects better with your audience
- quantifying the number of digital views or engagements of a piece of content
- finding and analyzing search terms that people enter into search engines
The correct answer is:
- running marketing experiments to see which version of an ad connects better with your audience
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