People think that PPC at a global level is the same as running one at the local one. The reality is a little bit different because the parameters are variable. Think about the fact that there are a lot of outside factors that need to be considered when it comes to such a campaign, factors that cannot be taken into account locally.
1. If you do it, speak their language!
If you choose to advertise all over the world, you should really consider the language. It offers a great deal of information to your audience because you look like you care, you value them and the fact that you want to communicate in their mother tongue.
Imagine the great benefit that you can make for your brand if you have a language-based campaign in each of the countries that are relevant for your brand. Think about it; you want to become popular, build a reputation and make your name really famous, right? This means that you need to speak to the entire world in their own language so that they can fall in love with your brand naturally and not just because it’s foreign.
2. Do your homework!
This is crucial to do when it comes to any marketing campaigns because proper research will give you all the ingredients that you need for your campaign to reach the public. A global PPC campaign will work if you do your homework and discover the potential of each country and the areas where you can get the maximum amount of profit.
The idea of the research is to know how you can adapt your campaign locally considering the values, the interests, the ways of that specific country. This is one of the most significant ways to maximize the effects of your campaign.
3. It’s profitable only if you know how
Many brands take this thing to the next level but forget about the fact that you can only maximize the profit of your PPC campaigns only if you apply the right recipe. The right recipe is to know the country and understand it before implementing anything. It’s simple once you embrace the concept: you don’t underestimate or overestimate an area because you make assumptions. Always check and see what happens if you start a campaign there. Testing is a significant part of success.
4. Be prepared for the long run
It’s really great to actually place your campaign and not expect that much of the results that will come. You need to understand that a global campaign will work, but it requires time and care in order to grow. You can’t expect results, and you need to be prepared for anything. Additionally, don’t quit at the first bump: always improve your work in order to be efficient and to reach the destination.
5. Build up a reputation
If you have gotten to some places but find it challenging to build a reputation in others, start approaching things from another angle. Convince the places that don’t know you that they have a need that you can satisfy and provide solutions to. That always works, and people relate to the brands that offer solutions.
These ideas have something in common: the global PPC campaign that is successful, mind the place and the people where it is applied.